Facebook Ads Specialist

Get incredible results from Facebook Ads

Miranda Ivey is the Facebook Ads Specialist at Byron Search Marketing.

With over 10 years experience providing marketing support to businesses in Byron, Ballina and beyond she has been sought out by established companies to run their campaigns and provide in-house training. She brings a broad advertising knowledge across a diverse range of industries and looks forward to discussing your business needs.

Targeted Advertising

Facebook ads allow businesses to target specific demographics, interests, behaviors, and geographic locations. 

For Northern Rivers businesses, this means you can focus your advertising efforts on local customers or tourists visiting the area. If your target market is beyond our region, we can focus the campaign Australia wide and internationally.

We always consult with you before running your ad campaigns so that we can ensure we’re reaching your target audience.

Cost-Effective Marketing

Facebook ads can be tailored to fit any budget, making them a cost-effective option for small and medium-sized businesses. You can set daily or lifetime budgets and adjust your spending based on the performance of your ads.

Our team is experienced in running campaigns from $50 to $5000 a day depending on your budget, goals and objectives.

Increased Brand Awareness

By running ads on Facebook, you can increase your business’s visibility among potential customers. This is particularly beneficial for new or lesser-known businesses in Northern Rivers looking to build a customer base.

When you work with us, we can do more with Facebook ads than just boost posts for engagement. We are experienced in devising campaigns for lead generation, online store sales, building enquiries and more.

Diverse Campaign Formats

Facebook offers various ad formats, including photo ads, video ads, carousel ads, and slideshow ads. We work with you to make sure that your business is showcasing your  products or services effectively to reach your target audience. We also use different types of ad creative and messaging to ensure that you are capturing people’s attention in different ways.

Make Sales on Your Ecommerce Website

Facebook ads can be used to direct traffic to your website or a specific landing page. This can be useful for promoting special offers, events, or new products, and for generating leads.

At Byron Search Marketing we will always review your website before we run ads to ensure that the campaign drives quality traffic and delivers sales for your business. We are experienced in running campaigns for ecommerce to see a positive ROAS for their business.

Monthly Reporting

Facebook provides detailed analytics for your ad campaigns. You can track metrics such as reach, engagement, conversions, and return on ad spend (ROAS). These insights help you understand what’s working and optimise your campaigns accordingly.

At the end of each month, Byron Search Marketing sends through a detailed report across your advertising platforms with a review of what has happened and what we recommend for the upcoming month.

Monthly Planning

Your business is dynamic and things may change. Our clients know they’re in safe hands as we always offer a monthly planning session included in your ads management. This allows us to move in a new direction, provide feedback on how things went and also make a plan for the upcoming month or quarter.

Local Awareness

For businesses in Northern Rivers, Facebook ads can be designed to promote local events, special offers, or new store openings. You can target ads to people living in or visiting the Northern Rivers area, ensuring that your promotions reach a relevant audience.

Customer Retargeting

Facebook ads allow you to retarget people who have previously interacted with your business online. This can include visitors to your website, past customers, or individuals who have engaged with your social media content, increasing the chances of conversion.

Your business can use Facebook Ads in the Northern Rivers regions, when you’re targeting our region and beyond!

• Tourism and Hospitality: Promote local attractions, accommodations, and dining experiences to both locals and tourists.
• Retail Stores: Advertise special deals, new arrivals, and store events to attract foot traffic.
• Service Providers: From tradespeople to fitness trainers, use Facebook ads to reach local clients needing your services.
• Events and Festivals: Boost attendance and awareness for local events, markets, and festivals.

By leveraging Facebook ads, Northern Rivers businesses can enhance their marketing efforts, reach a wider audience, and drive growth for their businesses.